Fall in love with Turnowsky
As renowned fashion designers take the gift and home world by storm, it is inspiring to see a renowned specialist in luxury paper products standing poised to cross the bridge the other way.
Iconic international greetings, stationery and award-winning calendar design house , Turnowsky, made a stunning entry into the licensing arena at Brand Licensing Europe, where it was represented by boutique European agency, Art Ask Agency.
A family-owned company with a fascinating and illustrious history, established in 1940 in Tel Aviv, Turnowsky has spent five years developing a comprehensive licensing strategy, which opens doors to fantastic new product development across multiple categories, from fashion accessories through to home textiles and other lifestyle products.
20 distinctive collections for 2017 – drawn from Turnowsky’s phenomenal pool of 15 in-house artists -bring hundreds of beautiful designs to the market. The designers hail from a multitude of creative backgrounds across textiles, fashion, ceramics and fine-art, enriching the brand’s creative diversity.
The stationery market has remained so robust – indeed, it has thrived – throughout the early ages of the Internet, that designers of the calibre of Christian Lacroix and Ted Baker have claimed a flamboyant and colourful piece of the action with licensed product ranges that have proven, widespread market appeal. Ted Baker in particular has made impressive and award-winning inroads into gift, home and tableware, whilst acclaimed British designer, Matthew Williamson, has taken strong first steps into similar territory.
For a design-oriented company / brand like Turnowsky – virtually unique in the world of stationery publishers for its lofty artistic heritage and esoteric mystique – the very same fields of homeware and gifting offer even more exciting potential. The portfolio embraces both the commercially appealing design essential for mainstream gifting and the exclusivity demanded of higher-end home furnishings.
Even fashion apparel is not beyond the sightings of its talented designers, who produced gorgeous prototype silk scarves and lingerie, super-on-trend fashion-statement jeans and covetable nightwear for the impressive licensing launch catalogue.
Indeed, the whole philosophy of Turnowsky’s new licensing programme will be aligned with the heady world of high fashion, with two major collections poised to launch each year for spring-summer and autumn-winter, in concert with the most exciting new trends and concepts.
Nor is furniture beyond the scope of this brilliant creative team, with fabulous statement chairs featuring bold abstract designs rivaling the Miro and Dali-inspired creations adorning high-end modern boutique hotels, bars and clubs around the world.
From the gold-edged opulence of Turnowsky’s signature exotic florals, birds and butterflies, to whimsical and avant garde contemporary collections, there is breath-taking scope in a portfolio that first rose to quiet prominence via the legendary Papyrus brand of luxury American stationers, part of the American Greetings Group. Turnowsky designs can also be found in some of the world’s most famous department stores, including Macy’s (New York), Harrods (London), Isetan (Japan) and The KDW (Berlin). Now equally aspirational stores across the full lifestyle spectrum can vie for first fruits of the Turnowsky licensing harvest, which beautifully lends itself to exclusive collections for aspirational retailers.
Images include from the top: Goldbuch gift bag featuring Turnowsky licensed image and a series of product demonstrations featuring original Turnowsky surface pattern designs, created by the in-house design team